“It would have been easy for our product creation team to rest on the laurels of the original R11 driver, the most successful product we’ve ever created. “The R11S is a golfer’s dream come true it’s the realization of every ounce of innovation, adjustability, and performance we could package in a bigger, more aerodynamic, white clubhead,” said Sean Toulon, executive vice president. Raising eyebrows, TaylorMade launched an ad campaign that basically focused on its own product as the primary competition, touting the R11S as significantly longer than its predecessor, the original R11. The R11S is the follow up to the wildly successful R11. As much as I’d dismissed some of the success as a biproduct of marketing minds, rather than tech geeks. The company that scored major marketing and visibility points for its shift to white driver heads that are all the identifiable in the hands of the pros on TV, I entered the review skeptical. TaylorMade might not have invented the adjustable driver, but they’ve nearly perfected it.įor the past two months I have put a TaylorMade R11S TP driver through the paces, both at the range and through a dozen or so rounds on the course. There’s something to be said about the adjustibility and ease with which you can tune your driver these days.
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